Module 6: Focus Groups, Observational Research, and Beta Testing
Videos for Module 6/Week 6 of Class
Video Entries on Focus Groups
Video Entry 1: How do focus groups work? (Run Time = 4 min, 46 sec)
This video summarizes what focus groups are, how they evolved, and how they are used -- in general -- today. The entry also summarizes how to assemble and conduct a focus group, and provides an introduction to what this overall research method involves.
Video Entry 2: Conducting a Focus Group (Run Time = 5 min, 36 sec)
This video provides examples of how to conduct a focus group and examines common problems that occur when using focus groups (and ways to avoid such problems). Ideally, this video and the previous one create a more complete picture of what focus groups are and how you might use them in your own user-testing activities.
Video Entry on Observational Research
Research Methods: Observations (Sociology Theory & Methods) (Run Time = 6 min, 28 sec)
This video entry overviews observational research in general and also provides a comparison between participant observation (controlled) and non-participant observation (naturalistic) methods for researching user behavior.
Video Entry on Beta Testing
What is Beta Testing? Explained in Detail - Software Testing Training (Run Time = 8 min, 26 sec)
In this video, the presenter explains what beta testing is and guides viewers through the beta testing process using software testing as an example situation. As you view this video, consider how you might apply the ideas the speaker discusses to different beta testing situations with different products.
Video Entry 1: How do focus groups work? (Run Time = 4 min, 46 sec)
This video summarizes what focus groups are, how they evolved, and how they are used -- in general -- today. The entry also summarizes how to assemble and conduct a focus group, and provides an introduction to what this overall research method involves.
Video Entry 2: Conducting a Focus Group (Run Time = 5 min, 36 sec)
This video provides examples of how to conduct a focus group and examines common problems that occur when using focus groups (and ways to avoid such problems). Ideally, this video and the previous one create a more complete picture of what focus groups are and how you might use them in your own user-testing activities.
Video Entry on Observational Research
Research Methods: Observations (Sociology Theory & Methods) (Run Time = 6 min, 28 sec)
This video entry overviews observational research in general and also provides a comparison between participant observation (controlled) and non-participant observation (naturalistic) methods for researching user behavior.
Video Entry on Beta Testing
What is Beta Testing? Explained in Detail - Software Testing Training (Run Time = 8 min, 26 sec)
In this video, the presenter explains what beta testing is and guides viewers through the beta testing process using software testing as an example situation. As you view this video, consider how you might apply the ideas the speaker discusses to different beta testing situations with different products.
Other Module 6/Week 6 Materials
To access other materials for Module 6/Week 6, click on the related link below